
PHÓRMisextablishedin2018,anewbrandofShanghaiLanChiFashionCo.Ltd.Itisaimedatyoungmarketwithspecialpersonalities.Theinspirationcomesfromagroupofyoungpeoplepursuingpersonalityliberationandequippedwithcooleststreetstyle.Noordinarieswhilebeingeagerfornewexcitement,challengerealitiesatanytimeandsoon.Alltheserebelliousemotionsgrowconstantlyandthenbreakoutthroughclotheslanguage.